ALL THE NEW THAT FITS
THE “sleeker, smarter” Hartford Courant hit the stands yesterday (and probably stayed there all day). Having worked at the fatter, dumber Courant for 10 years, I suppose I should have checked it out, but even morbid curiosity couldn’t get me to do so.
Luckily, courant.com has a link right at the top of the front page so I could Learn More About The New Hartford Courant. Click and you’re treated to a three-minute promotional piece aired by sister channel Fox 61 (which, like the Courant, is owned by the Tribune Co.) about “The NEW Hartford Courant.” And wouldn’t you know it — they’re really excited about it!
Turns out the NEW Courant is “edgy”! (Too bad “edgy” hasn’t been edgy for about 10 years). I learned that the NEW Courant uses a new font that “really bolds up the design”! Well said!
The NEW Courant is “stacked with fresh new features.” And it will be “easier to read”! The paper’s storied history of “insightful writing and in-depth coverage” will continue! Well, I’m sold!
And so are the Fox 61 anchorbots, who seem particularly excited about the groundbreaking vertical “letterhead.” Best of all, the anchor dude tells us, the weekday papers will have “less pages so the readers can get their news quickly!” Yeah, all those pages of news were really standing in the way of my getting the news.
If you don’t feel like watching the Fox 61 video, you can simply read the accompanying error-filled transcription, which looks more like a copy editing test (if newspapers were still hiring copy editors.)
OK, OK, maybe I’ll check out the new Courant one of these days. I’ll just have to bold myself up first.